On March 29, 2024, the Shenzhen Integrated Circuit Industry Summary Conference and the 8th First Member Conference of the Shenzhen Semiconductor Industry Association, with the theme of "Spring and Jingming Collaborate with One Chip", were grandly held in Shenzhen. This conference gathered industry elites to review the achievements of Shenzhen's semiconductor and integrated circuit industry in 2023, award honors to units and individuals who have made significant contributions to the industry, and explore new opportunities for industrial innovation and development under the current situation.

In addition, at this conference, the Shenzhen Semiconductor Industry Association also presented ten categories of awards based on the achievements and industry contributions of enterprises and individuals. Erised Semiconductor won the "Market Performance Award" for its outstanding performance.

The R&D team of Erised Semiconductor comes from the top three semiconductor companies, with rich R&D and design experience. The average annual experience exceeds 18 years, and the proportion of master's and doctoral degrees exceeds 50%. It has obtained dozens of domestic patents, and five years of research and development have simultaneously achieved mass production in display drivers, motor drivers, and power management chips; Yuchuang's customer acceptance is extremely high, and it is favored and recognized by many international brands such as Amazon, TCL, ZTE, Xiaomi, Lenovo, ByteDance, and has shown that it has driven the market share of the country to the second place for many consecutive years in the field of segmentation.

In its market layout in 2024, Erised was the first to launch a new generation of AMOLED driver IC ER66638, bringing breakthrough progress to China's domestically produced AMOLED display technology. This driver IC adopts AMOLED display related algorithms developed by Erised, including Demura, IRC, CTC, etc., which can effectively improve display quality and yield, while reducing power consumption and cost. This driver IC is the research and development achievement of Erised Semiconductor for many years, and it is also an important milestone. Co founder Mr. Xie said, "We are proud to launch the world's smallest AMOLED driver IC, which not only demonstrates our leading advantage in AMOLED display technology, but also proves the independent innovation ability of China's semiconductor industry. We believe that this driver IC will bring strong competitiveness to the second half of China's AMOLED display market."

On the new energy track, Erised launched new small package single-phase brushless DC (BLDC) pre drive ICs - ERD1101 and ERD1102- in March, injecting strong domestic strength into China's motor industry, which has long been dominated by Japanese, American, and European brands. Erised's design team has built-in locking detection, overheating protection, undervoltage protection, and current limiting protection functions in ERD1101/ERD1102 to better protect the IC from external factors. In addition, a GUI interface is provided to control various internal parameters of the IC, greatly shortening the development cycle. The packaging of QFN3 * 3 allows customers to apply it in smaller spaces, thus achieving miniaturization requirements. Before the launch of ERD1101/ERD1102 in the market, Erised had already received evaluations and quality validation from multiple customers on both sides of the Taiwan Strait. Why do you have so much confidence in your own products? This is because Erised Semiconductor's motor team comes from international giants such as TI Texas Instruments and Ansemy (Sanyo), with an average of over 20 years of experience in motor IC design, rich design experience, and detailed understanding of the motor market. In addition to ERD1101/ERD1102, Erised will gradually launch the IC: ERD100x series of single-phase brushless DC drive motors with built-in MOSFETs in the next six months to meet the different application needs of customers.

The "Market Performance Award" won by Erised Semiconductor is a recognition of the company's chip design, research and development and technological progressiveness. Erised's biggest advantage is that it has a strong research and development team and years of experience in chip research and development. While ensuring the high quality of chips, the company is committed to intensive cooperation with domestic wafer foundries and packaging plants, so it can better obtain the cost of local advantages to cope with the competition of domestic manufacturers. Erised Semiconductor will continue to deepen its roots in the fields of display drives, power management, and motor drives, creating products that are more compatible with users and the future.