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Erised enters the motor drive chip market and will soon launch six motor drive chip products

Erised enters the motor drive chip market and will soon launch six motor drive chip products

(Summary description)Relying on advanced manufacturing technology and continuous innovation capabilities, Erised Semiconductor , which has quickly gained a place in the display driver chip and power management chip market , has started its next product strategic plan. Erised Semiconductor has entered the motor drive chip market, mainly targeting the home appliance, PC, and server fan markets. Since 2021, Erised Semiconductor has invested tens of millions of yuan in the field of equipment required for motor drive chips, and has established a research and development center in Omiya City, Japan. team.

Erised enters the motor drive chip market and will soon launch six motor drive chip products

(Summary description)Relying on advanced manufacturing technology and continuous innovation capabilities, Erised Semiconductor , which has quickly gained a place in the display driver chip and power management chip market , has started its next product strategic plan. Erised Semiconductor has entered the motor drive chip market, mainly targeting the home appliance, PC, and server fan markets. Since 2021, Erised Semiconductor has invested tens of millions of yuan in the field of equipment required for motor drive chips, and has established a research and development center in Omiya City, Japan. team.

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  • Time of issue:2022-03-07 16:15
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Relying on advanced manufacturing technology and continuous innovation capabilities, Erised Semiconductor , which has quickly gained a place in the display driver chip and power management chip market , has started its next product strategic plan. Erised Semiconductor has entered the motor drive chip market, mainly targeting the home appliance, PC, and server fan markets. Since 2021, Erised Semiconductor has invested tens of millions of yuan in the field of equipment required for motor drive chips, and has established a research and development center in Omiya City, Japan. team.

 

Now, after a year of layout preparation, Erised Semiconductor has made the latest progress in the motor drive chip. According to the product director of Erised Semiconductor, Erised Semiconductor focuses on three types of motor drive chip products, namely stepper, single-phase BLDC and three BLDC motor drive chip products. The first product currently developed is a stepping motor drive chip. It is mainly used in home appliances, toys and other fields. It is expected that 4 stepper motor driver chips will be launched in Q2 this year. The second single-phase BLDC driver chip developed is mainly used in PC/server cooling fans and other fields. It is expected to launch two single-phase BLDC drivers in Q3 this year.

 

The above-mentioned person said frankly that in the field of motor drive chips, our philosophy is to create "craftsman" level motor drive chip products. Erised Semiconductor has set the goal of motor drive chip products as the first thing that comes to mind when customers need motor drive chips. It is Erised Semiconductor. In order to achieve this goal, we will increase the product line of motor driver chips as soon as possible to meet the diverse needs of customers. In order to seize this wave of opportunities, Erised Semiconductor started to lay out the product line of motor drive chips in 2021, invested tens of millions of yuan in the equipment required for IC design, and officially established a company in Omiya City, Japan in July of the same year R & D Center. By a coincidence, we brought a well-known Japanese R&D team in the motor industry into our company and set up the current motor team. Our motor team is an important weapon for us to gallop in this market in the future, because they are all battle-tested. veteran. We will first deploy motor driver chips in home appliances, toys, PCs, and server applications, because these markets are characterized by large volumes, relatively short product cycles, and many opportunities. Due to the continuous shortage of semiconductor wafers in the past two years, many traditional large manufacturers have shifted their production capacity to relatively higher-profit automotive applications, resulting in a gap in the supply of semiconductors for home appliances and consumer products. The emergence of this phenomenon also indirectly provides us with more Many business opportunities.

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Erised Semiconductor Chairman Aliex Chen Wins the "Best Science and Technology Innovation Award" at the 7th Guangdong-Hong Kong-Macao Greater Bay Area Outstanding Young Entrepreneurs Awards News 丨 2026-09-22 丨
On September 21, the award ceremony of the 7th Guangdong-Hong Kong-Macao Greater Bay Area Outstanding Young Entrepreneurs Awards was grandly held at the Hong Kong Convention and Exhibition Centre. In recognition of his continuous technological breakthroughs and industrialization innovation achievements in the integrated circuit sector, Aliex Chen, Chairman of Erised Semiconductor (Shenzhen) Co., Ltd., was honored with the "Best Science and Technology Innovation Award" at the Guangdong-Hong Kong-Macao Greater Bay Area Outstanding Young Entrepreneurs Awards.  Organized by the Guangdong-Hong Kong-Macao Greater Bay Area Entrepreneurs Alliance, this edition of the selection was open to applications from young entrepreneurs across Guangdong, Hong Kong and Macao, attracting applications from more than 1,000 entrepreneurs. The jury was composed of experts from universities and leading media organizations across Guangdong, Hong Kong and Macao. After multiple rounds of qualification review, technical assessment and comprehensive evaluation, 95 young entrepreneurs were ultimately selected as award winners, covering multiple sectors including science and technology innovation, advanced manufacturing, cultural and creative industries, and big health. John Lee Ka-chiu, Chief Executive of the Hong Kong Special Administrative Region, Zhang Guozhi, Vice Governor of Guangdong Province, and Ng Wai Han, Secretary for Economy and Finance of the Macao Special Administrative Region Government, delivered video addresses. They encouraged young entrepreneurs to seize development opportunities in the Greater Bay Area, devote themselves to science and technology innovation industries, and realize their personal value while integrating into the country's overall development. Distinguished guests including Choi Koon-shum, Chairman of the Guangdong-Hong Kong-Macao Greater Bay Area Entrepreneurs Alliance, and Algernon Yau Ying-wah, Secretary for Commerce and Economic Development of the Hong Kong SAR Government, attended the grand event. As the founder and chairman of Erised Semiconductor, Aliex Chen has long been rooted in Shenzhen and focused on analogue and power integrated circuits. He leads his team to focus on independent R&D and domestic localization of display driver chips and power management chips. The team is also making forward-looking arrangements for R&D in CPO (co-packaged optics) technology to build a key next-generation optoelectronic integration platform for AI computing centers. Its products are widely used in consumer electronics, new energy and other fields. Under his leadership, Erised Semiconductor continues to increase R&D investment, continuously improve its intellectual property system, participate in the formulation of national standards, and promote collaborative innovation among industry, universities and research institutes. It has built a joint laboratory together with the Department of Electronic and Electrical Engineering of Southern University of Science and Technology, helping shore up weak links and promote upgrading of the domestic semiconductor industrial chain. According to Aliex Chen, this honor represents the organizing committee's recognition of Erised Semiconductor's technological innovation achievements and also serves as encouragement for young semiconductor entrepreneurs in the Greater Bay Area. Boasting a complete electronic information industrial chain and abundant talent resources, the Guangdong-Hong Kong-Macao Greater Bay Area serves as fertile ground for the innovative growth of hard-tech enterprises. Going forward, Erised Semiconductor will continue to be rooted in Shenzhen and the Greater Bay Area, keep tackling core chip technologies, uphold independent innovation, actively connect science and technology innovation resources across Guangdong, Hong Kong and Macao, and advance the R&D and implementation of cutting-edge technologies such as CPO. It will empower the development of new quality productive forces through chip technologies and contribute the strength of young sci-tech innovators to the high-quality development of the integrated circuit industry in the Greater Bay Area.

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