Erised enters the motor drive chip market and will soon launch six motor drive chip products
- Time of issue:2022-03-07
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(Summary description)Relying on advanced manufacturing technology and continuous innovation capabilities, Erised Semiconductor , which has quickly gained a place in the display driver chip and power management chip market , has started its next product strategic plan. Erised Semiconductor has entered the motor drive chip market, mainly targeting the home appliance, PC, and server fan markets. Since 2021, Erised Semiconductor has invested tens of millions of yuan in the field of equipment required for motor drive chips, and has established a research and development center in Omiya City, Japan. team.
Erised enters the motor drive chip market and will soon launch six motor drive chip products
(Summary description)Relying on advanced manufacturing technology and continuous innovation capabilities, Erised Semiconductor , which has quickly gained a place in the display driver chip and power management chip market , has started its next product strategic plan. Erised Semiconductor has entered the motor drive chip market, mainly targeting the home appliance, PC, and server fan markets. Since 2021, Erised Semiconductor has invested tens of millions of yuan in the field of equipment required for motor drive chips, and has established a research and development center in Omiya City, Japan. team.
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- Time of issue:2022-03-07 16:15
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Relying on advanced manufacturing technology and continuous innovation capabilities, Erised Semiconductor , which has quickly gained a place in the display driver chip and power management chip market , has started its next product strategic plan. Erised Semiconductor has entered the motor drive chip market, mainly targeting the home appliance, PC, and server fan markets. Since 2021, Erised Semiconductor has invested tens of millions of yuan in the field of equipment required for motor drive chips, and has established a research and development center in Omiya City, Japan. team.
Now, after a year of layout preparation, Erised Semiconductor has made the latest progress in the motor drive chip. According to the product director of Erised Semiconductor, Erised Semiconductor focuses on three types of motor drive chip products, namely stepper, single-phase BLDC and three BLDC motor drive chip products. The first product currently developed is a stepping motor drive chip. It is mainly used in home appliances, toys and other fields. It is expected that 4 stepper motor driver chips will be launched in Q2 this year. The second single-phase BLDC driver chip developed is mainly used in PC/server cooling fans and other fields. It is expected to launch two single-phase BLDC drivers in Q3 this year.
The above-mentioned person said frankly that in the field of motor drive chips, our philosophy is to create "craftsman" level motor drive chip products. Erised Semiconductor has set the goal of motor drive chip products as the first thing that comes to mind when customers need motor drive chips. It is Erised Semiconductor. In order to achieve this goal, we will increase the product line of motor driver chips as soon as possible to meet the diverse needs of customers. In order to seize this wave of opportunities, Erised Semiconductor started to lay out the product line of motor drive chips in 2021, invested tens of millions of yuan in the equipment required for IC design, and officially established a company in Omiya City, Japan in July of the same year R & D Center. By a coincidence, we brought a well-known Japanese R&D team in the motor industry into our company and set up the current motor team. Our motor team is an important weapon for us to gallop in this market in the future, because they are all battle-tested. veteran. We will first deploy motor driver chips in home appliances, toys, PCs, and server applications, because these markets are characterized by large volumes, relatively short product cycles, and many opportunities. Due to the continuous shortage of semiconductor wafers in the past two years, many traditional large manufacturers have shifted their production capacity to relatively higher-profit automotive applications, resulting in a gap in the supply of semiconductors for home appliances and consumer products. The emergence of this phenomenon also indirectly provides us with more Many business opportunities.
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